HRMS Technographics Case Study


The Customer was looking ways to improve sales opportunities. With the old prospect data in the CRM and some bad data vendors in the past they were struggling to get net new opportunities for new business developments in HCM (Human Capital Management Software), HRMS, Talent Management Software and ATS (Applicant Tracking System) domains.


DemandCurveMarketing helped the Customer with comprehensive insights on top 20 competitors. With the targeted data on the userbase of these 20 competitors for HCM, HRMS, ATS and Talent Management Software, DemandCurveMarketing was able to populate over 400,000 active users from 60,000+ companies. With our pre-delivery verification and quality checks on all emails and contacts data points, we provided a 100% guarantee on the deliverables. In the first few outreach programs to half the audience, the Customer saw a surge in their new opportunities by 200%. It has now been 2 years and Customer still relies on DemandCurveMarketing on the top-quality competitive prospect data.

Results and ROI

With a massive 200% increase in new business opportunities the sales teams of the Customer have been able to convert a lot of their competitors’ clientele. This has led to a great partnership with the DemandCurveMarketing and till now we have helped them for over 25 projects and counting with the technographics and accurate prospect data.

Key solutions

  • Targeted list for email campaigns
  • Technographics and technology usage for HCM, HRMS, ATS and Talent Management

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