EU UcaaS Appending Case Study


The customer is one of the notable UCaaS (unified communications as a service) platform provider. The main challenge was to make use of the current MHAs (Must Have Accounts) the company had identified. They needed to understand the complete technology stack of these MHAs so that they could make their pitching efficient and informed.


DemandCurveMarketing, with its intelligent and insightful technographics ability, was able to map the MHAs provided by the customer from UK, Germany, France, Norway, Sweden and Poland. Each of the MHAs was matched with our technographics information. DemandCurveMarketing was able to add the insights on complete IT Infrastructure of these MHAs. From ERP, CRM, BI, HCM, HRMS to Cloud, Storage, Backup, competitive UCaaS, CX, Contact Center Software, IVR software, Livechat, Telecom, TEM, Collaboration, WCM and other technologies that made sense to the client. This would give their sales reps an additional ammo while pitching to the prospects from these company. Once their sales reps knew what technologies their UCaaS solution integrates, it would increase their chances of success from each of the accounts.

Results and ROI

The technology stack and technographics append helped the Customer to know the IT Infrastructure of these MHAs. This would mean higher engagement while talking to these prospects and better solution proposition. Furthermore, this also gave the Customer insight about which of their competitors these MHAs are already using.

Key solutions

  • Technographics Appending
  • Account mapping
  • Multi country tech-appending
  • Account Based Marketing

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