Webinar & Event Outreach for B2B Tech Companies — How to Fill Seats with Your Ideal Attendees
Many B2B tech companies invest in webinars or product events, but struggle with low attendance or irrelevant sign-ups. By leveraging technographic data, title-based targeting, and segmented outreach, teams can reliably attract high-value decision-makers. Here’s a playbook based on processes used at DemandCurveMarketing to deliver ROI-focused results for Webinar Registration Generation and Appointment Generation services.
Why B2B Webinar Outreach Falls Short
Many event campaigns simply spray emails to a broad list or rely on generic ad spending. This common mistake leads to:
- Unqualified registrations who never enter pipeline or attend
- Low engagement, downgrade in brand perception
- Wasted marketing spend and resources
Case Study: How One B2B SaaS Vendor Filled Its Webinars with Ideal Buyers
A mid-market B2B SaaS company selling an observability platform to DevOps and IT leaders was running quarterly webinars, but registrations were flat and fewer than 10% of attendees matched their ICP, so almost no one converted to demos. Their lists came from old tradeshow scans and broad website sign-ups, a pattern many B2B teams see when outreach is not segmented or aligned with actual tech usage in target accounts.
To change this, they partnered with DemandCurveMarketing to rebuild webinar acquisition around technographic and title-based targeting. The database was appended with fresh technographics so the team could isolate accounts using specific clouds, containers, and monitoring tools that fit the platform, then filtered down to core buying roles like Heads of DevOps, SRE Managers, Platform Engineering leaders, and IT Directors, cutting out generic "IT" titles.
With a precise audience defined, they launched segmented outreach: role- and stack-specific messaging, email sequences plus LinkedIn Ads, and a three-touch cadence (initial invite, value-focused reminder, final "seats almost full" push). Personalized campaigns like this are known to significantly lift webinar engagement and conversion.
Across the next two webinars, registrations increased by 55%, more than 80% of registrants matched ICP, and live attendance hit 52%—above typical B2B benchmarks of around 40–50%. Within a week of each event, 34% of attendees requested demos, generating about 280k in qualified pipeline, demonstrating how technographic enrichment plus title-based segmentation can turn webinars into a reliable, ROI-positive source of sales-ready conversations.
Real-World Results
By implementing technographic and title-based outreach:
- Companies see up to 20% lift in qualified registrations and higher attendance rates, compared to generic blast campaigns.
- DCM campaigns often deliver 2-5x better attendee-to-demos conversion, because the registration list directly matches buyer personas.
- For a SaaS client wanting DevOps leads, DCM appended a 5,000-contact list with up-to-date technographics, and achieved a 38% meeting conversion rate post-webinar.
Measuring ROI
- Typical webinar-to-lead conversion rates are 20-40% for qualified, targeted outreach.
- Webinar cost per lead ($72) is much lower than trade shows ($800+)—and enables accurate sales attribution.
- DCM's focused lists and follow-up workflows mean every engagement has a clear revenue path, not just "attendance."
Conclusion
When webinars stop being "just another campaign" and start being fuelled by technographic data, title-level precision, and segmented outreach, they turn into a predictable pipeline engine instead of a vanity metric exercise. By enriching and appending your lists, targeting only the right accounts and roles, and running disciplined multi-touch follow-up, every registration is far more likely to become a serious conversation — not just a name in your marketing automation tool.
This is exactly how DemandCurveMarketing approaches Webinar Registration Generation and Appointment Generation: curated, data-driven audiences, message-market fit at the segment level, and follow-up designed to convert interest into qualified demos and opportunities. If you're tired of low-intent sign-ups and empty seats at your next product demo or thought-leadership session, it's time to rewire your outreach around the data you already have — and the technographics you're missing.
Ready to fill your next webinar with the right decision-makers instead of random registrants? Partner with DemandCurveMarketing to build an attendee acquisition engine that connects your events directly to pipeline, revenue, and long-term account growth.
About us
DemandCurveMarketing (DCM) is your dedicated B2B technology growth partner. Our handpicked team of expert technology marketers empowers IT and tech-driven companies to accelerate growth through data-driven strategies and unparalleled market intelligence.
We specialize in delivering hyper-targeted audience insights, advanced technographics, precise channel and industry targeting, and comprehensive data enrichment and cleansing solutions—all in one place.
With intelligence on 30,000+ vendors spanning software, hardware, cloud, networking, and emerging tech, DCM helps you deeply understand your Total Addressable Market (TAM), identify high-fit opportunities, and align your outreach and campaigns for optimal impact.
Our solutions support companies of all sizes, from ambitious startups to Fortune 500 leaders, ensuring that each client has access to reliable, current, and actionable data for a competitive advantage.
Subscribe to our Technology Marketing Hacks newsletter for tailored insights and growth strategies.
Contact us for any tech or marketing queries: sales@demandcurvemarketing.com
Read our previous newsletter - Winning GTM Strategies with Technographics in 2026