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Data Appending
Data Appending & Discovery:Give a Fresh Breath To Your MHA List
When it comes to B2B marketing – and particularly in the tech/SaaS world – Must-Have Accounts, or MHAs, are golden. These are the target companies that your sales and marketing teams spend countless hours trying to reach, engage, and convert.
But what happens if your MHA list is a little outdated?
What if you are chasing companies that no longer exist, or worse — hitting the wrong targets with the incorrect data?
That's why you need Data Appending & Data Discovery from DemandCurveMarketing — to make sure your dream accounts are actually within reach and your outreach is impossibly effective.
Why Most MHA Lists Are Broken (and Costing You)
But truth be told — how new, thorough, and valuable is it?
Some of the most frequent problems we see are list management issues due to stagnant MHA lists.
Merged or acquired companies
Businesses that have closed down
REBRANDED OR CHANGED-NAME COMPANIES
If contact information is incorrect or missing
Old job titles, outdated emails or phone numbers
No information about the company's technology stack
Missing data as in, revenue or employee size or industry segmentation
If even part of your list resembles this, your team is wasting time, burning the budget, and slowing its momentum.
DemandCurveMarketing converts stale MHA lists into hyper-targeted performance engines. Now, whether you are a marketing leader a sales executive, or even an IT services provider, we help you enable your marketplace by converting static spreadsheets into dynamic sales tools, amalgamating up-to-date, complete, and enhanced data sets which is adapted to your ideal customer profiles.
Here's What We Do:
Add Missing Company Info
We scrape and fill in the blanks — company names, URLs, address details, revenue ranges, no. of employees, etc.
Clean & Append Contact Data
Outdated emails, incorrect phone numbers, missing titles? Gone. We add verified, reliable contact numbers of decision-makers from various departments.
Add Technology Stack Details
We power your data with technographics — so your sales team knows exactly what tools, platforms, or software the target company is using. Ideal for IT companies, SaaS companies, and Managed Service Providers (MSPs).
Discover New Target Personas
We find and add new contacts directly within your MHAs — the people who are actually choosing or influencing a purchase.
Industry & Vertical specific segmentation
Regardless if you're selling to healthcare, retail, fintech, or manufacturing, we tag and classify accounts by industry vertical, which seamlessly allows you to target and segment.
Why This Matters
A refreshed MHA list means that:
More targeted campaigns with better personalization
Increased conversion rates from informed, meaningful outreach📈
Shorter Sales Cycles with Instant Access to The Right Contact
More return on your campaigns and data spends
Make smarter strategic decisions with up-to-date, reliable prospect data
Long story short — you're not guessing anymore. You are working at peak performance.
Your Data, Only Better
Global multichannel, datapoint, and updates platform spanning 1.2B+ individuals at 156M+ organizations worldwide. Whether you're preparing for a campaign, entering a new market, or syncing sales and marketing efforts, we turn your data into your greatest asset.
And yes — what we deliver is fully compliant with the data protection legislation and best practice in data security and compliance.
Outdated Data is Pipeline Poison
It's time to take your dated MHA list and turn it into a growth-minded asset.
At DemandCurveMarketing we help you unlock target accounts, so your team can close deals — not clean spreadsheets.
Speak to our experts today and #Data Appending and #Discovery can help you tap this hidden revenue, drive outreach performance, and give your sales team the advantage they deserve.
