Get actionable technographic data on companies using Oracle Fusion Cloud CRM (Oracle Sales Cloud). Enhance lead generation, precision targeting, GTM strategy, and competitive analysis to improve sales and marketing efficiency.
Oracle Fusion Cloud CRM (Oracle Sales Cloud)
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Oracle Fusion Cloud CRM, also known as Oracle Sales Cloud, is an enterprise cloud CRM and sales platform designed to help organizations manage customer relationships, sales activities, accounts, opportunities, and commercial operations. It supports organizations with cloud-based sales force automation, customer insights, and connected CRM workflows.
Oracle Fusion CRM continues to support enterprise organizations through cloud CRM, sales automation, customer intelligence, and integrated business applications designed to improve sales productivity and customer engagement.
Oracle Fusion CRM primarily serves mid-market and large enterprises across manufacturing, financial services, technology, consumer goods, retail, healthcare, and other industries with complex sales and customer management requirements.
Enterprise CRM adoption continues to evolve through cloud computing, AI-powered sales insights, automation, and connected customer data.
Businesses are moving CRM workloads to cloud platforms to improve scalability, accessibility, and integration across global sales teams.
Organizations increasingly use AI and analytics to identify opportunities, improve forecasting, and provide sales teams with actionable customer insights.
Enterprises are integrating sales, marketing, service, and customer data to create more unified customer experiences.
Oracle Fusion CRM competes with Salesforce, Microsoft Dynamics 365, HubSpot, and SAP CX/CRM. Its enterprise cloud positioning makes it relevant to organizations seeking CRM capabilities integrated with broader business applications.
2026 Strategy Focus
Oracle Fusion CRM focuses on enterprise cloud CRM, sales automation, customer intelligence, and integrated sales operations to help organizations improve productivity and customer engagement.
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The Oracle Fusion CRM customer list includes global organizations across consumer goods, manufacturing, energy, and technology.
| Company | Industry | Country | Revenue |
|---|---|---|---|
| PepsiCo Inc. | Food & Beverage / Consumer Goods | USA | High |
| Schneider Electric | Industrial Manufacturing & Energy | France | High |
| Cisco Systems | Networking & Technology | USA | High |
Companies using Oracle Fusion Cloud CRM (Oracle Sales Cloud) also commonly use these platforms in their tech stacks.
Marketing & Digital Marketing
Customer Relationship Management (CRM) (Marketing & Digital Marketing)
A system that helps businesses manage customer interactions, sales, and service relationships. Used by sales teams, marketing departments, and customer service teams.
Customer Management
Customer Relationship Management (CRM) (Customer Management)
A system that helps businesses manage customer interactions, sales, and service relationships. Used by sales teams, marketing departments, and customer service teams.
Sales & Business Development
Sales Performance Management (SPM)
A system that monitors, analyzes, and improves sales team performance using data-driven insights. Enterprises, retail businesses, and sales-driven organizations use it to track performance metrics, set sales quotas, and optimize commission structures. It boosts team productivity and ensures alignment with business revenue goals.
Distribution of the global customer base by industry, geography, and revenue tier.
Software and technology organizations represent the largest share of AWS customers, followed by financial services, media, healthcare, and retail.
The United States represents the largest geographic share of Oracle Fusion CRM customers, with substantial adoption across Europe, Asia-Pacific, and other enterprise markets.
Oracle Fusion CRM adoption is strongly concentrated among larger organizations, with 78% of identified customers generating more than $100 million in annual revenue.
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