Get actionable technographic data on companies using Oracle CX / CRM (Oracle Advertising and Customer Experience). Enhance lead generation, precision targeting, GTM strategy, and competitive analysis to improve sales and marketing efficiency.
Oracle CX / CRM (Oracle Advertising and Customer Experience)
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Oracle CRM is a suite of customer relationship management solutions that helps organizations manage sales, marketing, customer service, account relationships, and other customer-facing operations. Oracle's CRM capabilities are available across its broader cloud applications and customer experience portfolio.
Oracle continues expanding cloud-based CRM, AI-powered sales capabilities, customer data intelligence, marketing automation, and connected customer experience solutions to support modern enterprise revenue teams.
Oracle CRM primarily serves mid-market and enterprise organizations across financial services, telecommunications, retail, manufacturing, healthcare, professional services, and technology.
CRM adoption continues to evolve through artificial intelligence, sales automation, customer data platforms, predictive analytics, and integrated customer experiences.
Organizations are increasingly using AI to automate sales activities, surface customer insights, and help revenue teams prioritize opportunities.
Businesses are bringing customer, sales, marketing, and service data together to create a more complete view of customer relationships.
Sales and service organizations continue adopting automation to improve productivity, pipeline visibility, customer engagement, and operational efficiency.
Oracle CRM competes with Salesforce, Microsoft Dynamics 365, SAP Customer Experience, HubSpot, and other enterprise CRM platforms. Oracle's broader enterprise application ecosystem makes its CRM technology particularly relevant to organizations seeking connected business applications.
2026 Strategy Focus
Oracle's CRM strategy centers on cloud applications, AI-assisted selling, customer intelligence, marketing automation, and integrated customer experience management.
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The Oracle CRM customer ecosystem includes global organizations across financial services, telecommunications, retail, technology, manufacturing, and professional services.
| Company | Industry | Country | Revenue |
|---|---|---|---|
| AT&T Inc. | Telecommunications | USA | High |
| HSBC Holdings plc | Banking & Financial Services | UK | High |
| FedEx Corporation | Logistics & Transportation | USA | High |
Companies using Oracle CX / CRM (Oracle Advertising and Customer Experience) also commonly use these platforms in their tech stacks.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) (Marketing & Digital Marketing)
A system that helps businesses manage customer interactions, sales, and service relationships. Used by sales teams, marketing departments, and customer service teams.
Customer Relationship Management (CRM)
Customer Relationship Management (CRM) (Customer Management)
Integrated platforms combining marketing, sales, service, and commerce capabilities to deliver consistent customer experiences across channels.
Distribution of the global customer base by industry, geography, and revenue tier.
The Oracle CX/CRM customer list shows strong adoption across financial services, telecommunications, and healthcare sectors managing large-scale, regulated customer operations.
The United States represents the largest concentration of Oracle CRM customers, with substantial adoption across Europe, Asia-Pacific, and other major enterprise markets.
Oracle CRM adoption is strongly concentrated among mid-market and enterprise organizations, with a significant share of customers generating more than $100 million in annual revenue.
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Using email, social, and phone surveys to confirm SaaS and IT hardware installations.
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