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Payment Gateway TAM Case Study – Hong Kong APAC
Payment Gateway TAM Discovery Case Study - Hong Kong
Customer: Payment Gateway Provider targeting SaaS, Merchants, and Retail verticalsLocations: Hong Kong
Challenge
A payment gateway provider sought to expand globally with emphasis on APAC markets. They needed to onboard companies and increase reach among potential prospects in their target regions.
Solution
DemandCurveMarketing delivered comprehensive market intelligence on 2,500 APAC vendors across three key verticals:
Retail and e-commerce merchants needing payment processing
Consumer services companies with website payment requirements
DCM provided a detailed report covering 100K+ companies with payment decision-maker contacts. The client's competitive advantages—zero onboarding costs and lower transaction fees—generated strong response rates from targeted outbound campaigns within the first month.
Results and ROI
20 new customers onboarded in month 1
125 customers acquired by end of quarter
65% conversion rate to paid subscriptions
Strong pipeline of additional qualified prospects
Key Solutions Delivered
Target customer persona identification across key verticals
Comprehensive prospect database with company and contact intelligence
Payment decision-maker mapping for APAC region
Market segmentation analysis for competitive positioning
Ready to accelerate your market expansion? Contact DemandCurveMarketing for strategic TAM discovery that delivers measurable growth results.